My main job and actually my hobby is photography to support tourism. I photograph both nature and cities and monuments. I document well-known, but mainly lesser-known places, where it would be appropriate to attract tourists, instead of the usual and often overcrowded tourist destinations. I try to take photos in the most interesting light and time of day so that the photos have the right atmosphere and attract as many visitors as possible.

My destination photos are also used by hotels and resorts to support tourism in their area and thereby attract potential clients.

Part of photography for destination management is also so-called photo shoots with extras, pre-arranged persons who act as tourists in the photos. These lifestyle photos are very often used in printed promotional materials.